Plastic is Perfect, But Choice Sells

Gift cards are preferred gift and incentive solutions. But not all cards are alike. According to a survey by Needham, incentive professionals say some corporate award givers are handing out gifts cards for the wrong reasons. A gift card has the potential to be exactly what an employee wants, but this requires a creative gift-giver. An effective gift card will take as much consideration as any other gift.

October 16, 2008 | White Papers | Read More » | Leave a Comment (0)

Primer on the Federal Income Tax Treatment of Incentive Awards

by George Delta, Esq., Advisor to IMA

Editor's Note: This memorandum provides a brief overview of the federal income tax treatment of employee awards. It's good information to have when you are selling employee recognition programs to your clients. January 2000.

Section 274(j) of the Internal Revenue Code, enacted by the Tax Reform Act of 1986, provides, in general, that an employer may deduct the cost of employee achievement awards given to the same employee up to $400.00 in any year...

October 2, 2008 | White Papers | Read More » | Leave a Comment (2)

Marketing to Millennials

BusinessWeek says: Teens are historically difficult to reach, but small businesses are finding some success online through Facebook and "preward" gift cards.

September 16, 2008 | White Papers | Read More » | Leave a Comment (0)

Gift Card Buyers Seek a Personal Touch

Gift cards continue to gain favor as a practical gift-giving alternative. But to attract buyers, more retailers need to provide the option to personalize gift cards, according to a study to be released next week by the National Research Network. See the full article.

September 4, 2008 | White Papers | Read More » | Leave a Comment (0)